Part 6/8:
- Media Attention and Engagement: Successful small parties often excel in capturing media attention, and the Liberal Democrats are making strides in this area. Jeff Davey's willingness to embrace publicity stunts has kept the party relevant in discussions. This approach has included tapping into social media trends and engaging in playful challenges, such as a FIFA showdown with rivals, aimed at attracting a younger demographic. While such strategies may risk alienating some voters, they have notably increased the party's visibility and allowed them to communicate their policies effectively.