Part 5/7:
Year four marked a turning point as the host shifted to finely tuning their approach. With more deliberate pricing strategies and promotional efforts for airport drop-offs, the year yielded improved profit margins, netting approximately $6,000. The cautious yet calculated attitude towards risk persisted, with the host pausing car payments to manage cash flow effectively during leaner months. The addition of a hybrid hatchback, aimed at capturing better margins and expanding the fleet, indicated a strategic response to rising competitive pressures within the Turo marketplace.