Part 5/9:
He reiterated the notion that YouTube is not merely a video platform but rather a click-and-watch platform, where every viewer has to make an intentional decision to click on a video. Therefore, creators must master the art of ideation and invest sufficient time into crafting attention-grabbing titles and thumbnails.
Delivering on Viewer Expectations
Galloway highlighted three essential questions every creator should ask when conceptualizing content:
Who is this for?
Why would they watch?
Is it unique to you?