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These questions guide creators in understanding their target audience while ensuring the content stands out in a crowded market. Additionally, while creators often focus on making trendy content, he urged them to find unique angles and elements that resonate with their audience, thus respecting their time and engagement.
The Challenges Brands Face
Brand channels, Galloway noted, tend to be perceived as corporate dumping grounds for promotional content rather than innovative platforms for engaging narratives. He shared his experiences with brands like Red Bull and the Philadelphia Eagles, emphasizing that while these organizations have potential, they often fall short by simply posting corporate videos without creative strategies.