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To delve into the capabilities of ChatGPT-4 in ad creation, industry expert Jacob Posel was invited to share his wealth of knowledge. He emphasized that creating ads using AI can be simplified into a straightforward process, often allowing for significant output in just a few minutes. Posel aims to empower businesses to create not just any ads, but standout ads that capture attention.
The Essentials of Prompting for Ad Creation
When creating ads using ChatGPT, it is crucial to provide reference images alongside clear instructions. Posel elaborated on the effectiveness of using inspiration images, which can streamline the ad creation process. By combining existing designs with unique product images, businesses can create layered and visually cohesive ads.