Part 5/8:
Throughout the discussion, Jacob Posel demonstrated the practical steps involved in generating effective ads. Using real-world examples, he showcased how sourcing reference images and succinctly outlining ad goals could result in impressive outcomes.
Example 1: Ad for Jones Road Beauty
In this case, Posel used an existing advertisement as a reference. By highlighting a product image and providing specific instructions on layout and text, he illustrated how simple changes lead to compelling ad designs.
Example 2: Athletic Greens Ad
Posel explored how using a detailed prompt could enable the AI to generate dynamic imagery that aligns with a brand’s values. He stressed that providing specific characteristics, like photo realism and context, led to a more relevant result.