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Ad performance is largely determined by the creative aspects rather than the technical mechanics of ad management. To achieve success, understanding the audience through a "halo strategy"—a continual monitoring of market trends, consumer feedback, and competing products—enables marketers to craft ads that effectively speak to their audience.
Pinpointing Pain Points
The ad that garnered millions did so because it tapped into market frustrations with existing marketing services. Prospective customers expressed exhaustion with agencies promising results without delivering. The successful campaign spoke directly to those pain points multiple times throughout its copy.