Part 4/8:
By identifying what consumers had previously tried and where those solutions failed, marketers can uniquely position their offers. This requires comprehensive competitive research, capturing both language and sentiment from consumer discussions on platforms like Reddit and Facebook. Engaging with communities allows marketers to discover emotionally charged insights, giving them a deeper understanding of their audience's struggles.
Capturing Attention
Once the research is complete, the challenge becomes hijacking attention. In an environment saturated with content, it's vital to employ shocking or outrageous visuals and auditory cues that disrupt the typical scrolling pattern.