Part 7/8:
Measuring Success
Ultimately, the effectiveness of any ad hinges on its capacity to convert leads. This requires going beyond the immediate audience, understanding that most prospects are not in the immediate buying stage. It’s vital to have campaigns that appeal to both those ready to purchase and those still considering their options, emphasizing the longevity of the message.
By following these principles, marketers can create campaigns with illegally high returns on ad spend that not only attract new customers but keep them engaged long-term.