Part 7/10:
Even with quality content, you require a method to communicate directly with your audience. This includes building an email list, which should ideally encompass 20% of your total social media following. Regular interaction through emails can sustain engagement and increase conversion rates for any services or products you offer.
It’s essential to prioritize real metrics over vanity metrics. Engagement doesn’t always equate to success; your email list and conversions directly influence your bottom line.