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In an effort to help creators get the recognition they deserve, the initiative “Credit the Creators” is being launched—a free newsletter filled with helpful tips for creators and features on deserving content makers. Each newsletter will spotlight one creator, direct viewers to their content, and include several nominees for readers to vote on for future features. This dual-purpose strategy aims to cater to both creators seeking visibility and viewers wanting to discover new content beyond mainstream names.
The aim is to create a supportive community, reminiscent of the early days of platforms that facilitated discovery like Yahoo Video. This initiative offers a lifeline to creators craving visibility in a cluttered space that feels increasingly more difficult to navigate.