Part 8/10:
Gatsi’s empire appears built on a potent formula of social media marketing and personal branding. With millions of followers across platforms, he utilizes carefully curated content to create a compelling image that sells the lifestyle of success. Flashy cars and opulent vacations form an illusion—the bait designed to capture the aspirations of an audience yearning for entrepreneurial freedom.
His YouTube channel offers some free advice, but these videos often serve as trailers for his higher-priced courses on scaling digital agencies, which can sometimes prove redundant in their information.