Part 3/10:
Interestingly, entering retail was never on Focus Now's agenda; instead, it was borne out of necessity for creating a space where local communities could learn about cryptocurrency while shopping. He identified gaps in existing businesses—many of which lacked educational opportunities for customers unfamiliar with blockchain technology—and saw an opportunity to create a welcoming environment.
He emphasized, "I never really saw myself running a store where crypto is accepted… it was just a desire to promote and get my friends involved in the project."