Part 3/9:
Ian, Cole's twin brother, also resided in their Austin apartment and shared a similar trajectory. He developed a game initially titled Baked the Baby, which went viral, allowing him to drop out of college and fully commit to game development. The success stories of both brothers highlight the importance of adaptability and creativity, especially in a fast-paced environment like Roblox.
The Business Model
At the heart of their success lies an understanding of the Roblox economy. Cole and Ian, along with their friend Jake, have shared insights into how Roblox is monetized. Players utilize a currency called Robux to purchase in-game items, power-ups, and skins. Developers can convert Robux into real money, marking Roblox as a lucrative platform for creators.