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The duo emphasized the power of engaging gameplay and astute marketing strategies to capture attention in the hyper-competitive Roblox landscape. They outlined essential facets of building a successful game, which include ensuring it is clickable, social, and replayable. These elements prevent players from leaving after the first try and incentivize them to return.
The Numbers Game
Cole detailed his earnings, revealing that his game, Hide or Die, has propelled him to a monthly revenue of around $70,000. His journey was fraught with risk; he invested heavily in prior projects that didn’t pan out. After recognizing the importance of creating engaging content quickly, he shifted his approach and reaped the rewards.