Part 4/10:
The second critical lesson is that seeking virality, particularly "pure virality," may hinder your monetization prospects. While broad, relatable content may rake in millions of views, it often fails to cultivate a targeted audience that translates into long-term customers. Instead, focus on "ontarget virality"—content that resonates with a specific audience segment without attempting to reach everyone.
For instance, if your video addresses a niche problem for a select user group, it fosters deeper trust and engagement. The key here is to create videos that specifically cater to your target audience’s pain points, cultivating a strong community around your content. This targeted approach enhances your chances of converting views into sales.