Part 9/10:
On-target virality is vital: Shift your focus from broad virality toward targeted virality to cultivate a loyal and monetizable audience.
Concentrate on one platform: Fish where the fish are by identifying your hero platform and dedicating your efforts there for an extended period.
Islands over ecosystems: Treat platforms as separate islands, focusing on creating engaging native content for each without leveraging cross-promotion.
Reassess monetization approaches: Shift your understanding of value capture to prioritize owned product development and attention funnels over relying on media layer revenues.