Part 4/8:
While the initial launch of Zesty revolved around candy, Brenton intends to diversify the brand’s product line. He recognizes the prevalence of unhealthy options in the candy market and wants to address that gap without compromising on taste. His ambition is to create indulgent treats that maintain their essence as candy—taste comes first, and he rejects the notion that "healthy candy" can be a viable competitor.
The brand's signature product line, Zesty Bites, has already made its debut, and hints are dropped about future offerings that will appeal to consumers looking for healthier alternatives. This reflects a thoughtful approach where Brenton is acutely aware of consumer demand while staying true to the candy ethos he champions.