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The Dawn of Predictive Marketing: How AI Can Change the Game for Online Retail
In today’s fast-paced digital environment, shop owners face a unique challenge: how to identify and engage potential customers as they browse online stores. Imagine owning a small clothing shop where you can instinctively tell which customers are likely to buy. You’d deploy your best salespeople to assist those prime prospects, ensuring that your time and resources are spent wisely. This is a scenario that many small business owners dream of, and the good news is that advancements in artificial intelligence (AI) may soon turn this dream into a reality.