Part 4/9:
The appeal of BNPL lies considerably in the notion of instant gratification. The ability to acquire goods and services now and spread out the payments over time is tempting. Humans naturally seek immediate rewards, which is why the ability to buy that $50 dinner and avoid paying it all at once is so enticing. This behavior is reminiscent of older layaway programs but differs fundamentally: BNPL allows immediate gratification without the need to save.