Part 3/8:
As a result, I’ve been compelled to raise prices in my vending machines frequently—at least once annually, and sometimes more often. Although around 95% of customers understand the need for price adjustments, the remaining 5% can react negatively. I've encountered complaints regarding the pricing of items—like a $3.50 Red Bull—compared to prices at gas stations or grocery stores. This leads some customers to stop purchasing from my machines outright.
Distributors can offer significantly better pricing to larger retailers due to high-volume orders, leaving small vendors like myself at a disadvantage. To maintain profitability, I regularly re-evaluate my product costs and prices. Running a successful vending machine business involves ensuring not just survival but also profit.