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November 2024 was a significant milestone for the luxury empire LVMH, when it announced a venture into the football landscape by acquiring Paris Football Club. This club has largely remained under the radar, with its primary accomplishment over the past fifty years being a French Amateur Football Championship title in 2006. A notable contrast exists between the club's humble history and LVMH’s prestigious involvement, as the latter made nearly €85 billion in revenue in 2023, spearheaded by the Arnaud family.