Part 4/9:
At the heart of this initiative is Antoine Arnaud, who has spent years advocating for a deeper connection between the luxury and football sectors. His contributions led to significant partnerships and investments for LVMH in various sports, including a massive sponsorship deal with the Paris Olympic Games and a historic partnership with Formula 1. Antoine’s vision aligns with a growing trend of luxury brands engaging in the sports world, though with a more refined approach than their oil money counterparts.