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The club achieved monumental success with a squad that cost just over €40 million to assemble, proving that they could operate efficiently. As the wealthier clubs circled, Dortmund adapted by becoming the go-to club for young talents, offering them opportunities to shine on larger stages. The mantra “buy low, sell high” quickly became synonymous with their transfer strategies, a legacy proudly promoted by their then CEO Hans-Joachim Watzke.