Part 3/7:
Discussion has also focused on the potential returns of Kia and Hyundai. While both exited the market in 2023, their branding remains present at Moscow dealerships. Though they have not confirmed a comeback, there are hints that they may have never fully left, as local businesses have continued to operate services and sales.
Contrarily, the fate of fast-food giants like McDonald's and Starbucks paints a different picture. After McDonald’s exit, the original location in Moscow was rebranded as 'Vkusno i Tochka', which reportedly became quite successful. Similarly, 'Stars Coffee' is now operating where Starbucks once thrived. Should McDonald's seek to return, it would face formidable competition, including well-established local replacements.