Part 6/7:
One fundamental question looms: can Western brands effectively navigate the intricacies of re-entering the Russian market? The experience of brands like Carlsberg, which struggled to reclaim its operations, speaks to the overall risk of asset appropriation. However, the case of Ariston's plant return has shown that there may still be room for negotiation.
Not every sector is equally welcoming; many local and Chinese companies have aggressively expanded and taken over. For Western brands, navigating this transformed environment will be a delicate balancing act between political decisions, market logistics, and consumer sentiment.