Part 3/9:
Interestingly, while the performance of Reels has taken a downturn, there’s been a surprising uptick in Instagram story views. Insights show a flipping trend, with most users experiencing more views on their stories than Reels, which is unexpected since stories are typically only shown to followers. This disparity showcases a strange new dynamic on the platform. Moreover, carousels, once considered stagnant, are witnessing a resurgence, becoming one of the favored types of content for discovery.
Why Are These Changes Happening?
The reasons behind these shifts can be multifaceted: