Part 5/9:
Increased Competition: Instagram's head Adam Masseri highlighted a notable rise in content creation and number of users, creating a supply versus demand issue. As content increases by 10% due to more creators, the consumer base has not grown equivalently, resulting in lower overall views.
Algorithm Effectiveness: Many creators feel that the Reels algorithm still has noticeable shortcomings. Common complaints include repeated trending audio and a general lack of variety in suggested content, driving engagement down.
While no single factor can definitively explain the dip in Reel views, it likely results from a complex interplay of these components.