Part 6/9:
Conversely, why are story views climbing? The prevalent strategy is to post one frame in a 24-hour period. This singular approach results in surprising engagement due to fewer exits or skips—inducing the algorithm to showcase the content more widely. However, this presents a challenge since creators cannot solely rely on one-story posts to engage their audience and drive business results.
Carousels: The New Go-To Format
As Reels take a hit and story engagement fluctuates, carousels have emerged as an effective medium for creators looking to engage their audience. The evolving format combines anecdotal storytelling with visually appealing images or text overlays, creating engaging content that resonates with viewers.