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Even in casual formats, having a purpose for each video is crucial. Develop a rough outline or bullet points to guide your discussion so that your content stays relevant to your target audience. This ensures that you’re not just rambling but have clear takeaways that resonate with viewers.
The “TOSS” strategy (Theme, Outcome, Simplification, Story) is a helpful approach: identify the theme, clarify the outcome for your viewers, simplify the content, and weave in relatable stories. This not only makes videos engaging but provides easy reference points to stick to during filming.