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For instance, in his video titled I Tested One-Star Drive-Thrus, the graphic depicts a character named Jason eating Ryan’s fries. This thumbnail feels like a candid moment taken from the video itself, cleverly engaging viewers without overwhelming them. Similarly, his I Tested One-Star Hotels video features a seemingly innocuous image of Ryan poking his head out of room 13, which ties directly into the narrative of the video.
These subtle, story-driven thumbnails resonate better with Ryan's older audience, demonstrating his understanding of effective audience targeting.