Part 2/11:
One of the most lucrative strategies is building a personal brand tied to an e-commerce venture. A strong personal brand can efficiently attract your first 1,000 customers, providing substantial leverage. Consider the example of Lance, a 22-year-old entrepreneur who founded Base Body Works, a men’s hair care brand. In just three years, he accumulated over 500,000 customers, showcasing how a niche like men’s grooming—worth approximately $95 billion—can be a goldmine, even capturing just 0.1% of that market.