Part 4/9:
Dom elaborates on the distinction between consulting and coaching. Consultants provide clients with actionable information, helping businesses progress effectively, while coaches often focus on helping individuals who were once in their position. Both strategies can lead to a lucrative income through a “done with you” methodology centered around information exchange rather than mere service provision.
Choosing Your Platform and Crafting Your Offer
Once the business model is clear, selecting the right platform is essential. Dom recommends using Instagram for short-form content and direct messaging, as well as YouTube for longer videos that build trust. Existing social media platforms, whether TikTok, LinkedIn, or others, may also be utilized, depending on the target audience.