Part 3/11:
Upon assessing the market landscape, Owen discovered a gap that local service providers, particularly in trades like roofing, were struggling to fill: effective utilization of online marketing. Many of these businesses provided excellent services but lacked the know-how to leverage social media for growth. Recognizing this flaw, Owen decided to position himself as a solution, utilizing his growing knowledge of social media platforms—YouTube, Instagram, TikTok—for these local businesses.