Part 5/11:
Owen moved beyond the conventional approach of merely managing social media accounts. He marketed “booked appointments” as the centerpiece of his offerings. By proposing a package of in-home inspections—a tangible and essential service—he created value that directly contributed to his clients’ success in closing sales. His billing structure at $4,000 for a set number of inspections ensured that clients only paid for results that directly benefited their business.