Part 6/11:
The initial phase of his business involved grassroots outreach through cold calling local businesses, leveraging tools such as Google Maps. Owen learned the art of selling by establishing rapport and understanding the client’s particular needs, positioning himself as a valuable partner in their success.
Through persistence, he eventually adopted automation techniques, using cold messaging to engage with hundreds of business owners daily. This approach exponentially increased his appointment rate, ultimately leading to higher conversions and revenue.