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Gus joins Ultra at a pivotal moment in the company's history. With a vision that seeks to redefine gaming distribution, he emphasizes that the focus will not be on promoting Web3 as a standalone concept but instead on onboarding gamers and providing a competitive alternative to platforms like Steam. Despite having no prior experience in either the gaming or crypto industries, Gus views his outsider perspective as an advantage, allowing him to approach the challenges facing Ultra without preconceived notions.