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Podcast Interviews: Inviting industry leaders for interviews fosters relationships and can reveal business needs.
Host Meetups or Dinners: Bringing like-minded individuals together can generate goodwill and business leads.
4. Create a High Cash Flow Offer
To fund growth and operational capabilities, businesses need to generate sufficient cash flow. They should design offers that attract upfront payments and consistent revenue. Key components of a cash flow offer include:
Anchor Pricing: Establishing premium price tiers to make lower-tier options appear more appealing.
Scarcity Implementation: Creating urgency for prospects by limiting available spots or services.
Bonus Offers: Providing added value to entice customers.