Part 4/9:
A significant part of Johnson's success lies in his approach to content marketing through YouTube. By dedicating time to create two daily videos, he was able to establish a rapport with his audience, leading them to trust him and eventually convert to recruits. He emphasizes the profound impact of storytelling in marketing—mentioning the old adage, “stories sell, facts tell.” This approach has fostered a deeper connection with potential recruits, allowing them to relate to his experiences and build trust.