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Mario sets the stage by emphasizing the crucial question that all creators face: How do you keep viewers watching until the end? He posits that retention is often misunderstood, with many creators fixating on achieving high percentages or flat retention curves. Mario clarifies that the ultimate goal is to understand viewer behavior and ensure they remain engaged without losing interest—the key element being how stories progress.
Two Underrated Tips for Boosting Retention
Mario begins with two pivotal pieces of advice: