Part 3/9:
These steps do not require a professional video editing team or expensive equipment; they are rooted in a straightforward strategy focusing on niche selection, idea generation, product creation, and converting viewers into customers.
Finding Your Niche: The Zone of Leverage
The first critical step in starting a YouTube channel is selecting a compelling niche. This can be achieved through a concept I call the "zone of leverage." This idea involves overlapping three core categories:
What you care about
What people care about
What you are good at
By identifying the intersection of these three areas, you can choose a niche that has a higher likelihood of success.