Part 4/11:
As we delve into the intersection of design and business, the transformation of aesthetics into mere metrics becomes evident. With the rise of corporate influence in design, creative decisions are increasingly dictated by efficiency and scalability instead of emotion and imagination. The transition from the vibrant design language of the early 2000s, encapsulated by principles such as Frutiger Arrow—the glossy, gradient-filled aesthetics—toward the flat, sterile minimalism of today, illustrates this shift from creativity to functionality.