Part 3/8:
Once I identify a product that shows promise, the next hurdle is improving that product to stand out from what competitors offer. Consider a popular kids' plush seal pillow. If there’s demand for it, that may open avenues for introducing alternatives, like a walrus-themed pillow. This kind of market imagination isn’t limited to plush toys; if customers spend on one quirky item, they might be interested in a derivative.
Sourcing Manufacturing
Once the product concept is settled, the question of where to manufacture arises. I generally turn to factories in China, which still leads globally in manufacturing capabilities. The majority of these factories are accessible on Alibaba.com, easing the initial transaction process.