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MicroStrategy, previously a standard software company, took a dramatic turn in August 2020 when it invested $250 million to purchase 21,000 Bitcoins. This unexpected pivot shocked Wall Street and positioned MicroStrategy as a trailblazer among publicly traded firms in the Bitcoin space. The rationale behind this move was simple: traditional fiat currencies were diminishing due to inflation, and Bitcoin offered what they saw as a robust long-term store of value.
Fast forward to June 2025, MicroStrategy's Bitcoin holdings have ballooned to over 550,000 BTC, accounting for more than 2.7% of all Bitcoin in existence. With an average purchase price around $70,000 per Bitcoin, MicroStrategy has positioned itself as the largest corporate holder of Bitcoin globally.