Part 6/9:
Missouri shared valuable insights about how content is shared on Instagram, revealing that DMs are the most common way users share content, followed by stories and then feed posts. This indicates that creating content that incites conversations and shares among users can dramatically enhance reach and engagement on the platform.
The Reach vs. Relevance Debate
One of the most critical points Missouri made is the common misconception that reach is the end goal. He observed that many businesses prioritize reaching a larger audience without targeting the right demographics, leading to potential missed opportunities. Instead, focusing on engaging content tailored to the right audience yields better conversion rates and organic growth over time.