Part 6/9:
The Flickering Appeal of Piracy and Consumer Insights
Interestingly, research suggests that many individuals who resort to piracy are actually interested in purchasing content legally, provided it is easy and affordable to acquire. Studies indicate that those who pirated media were more likely to pay for it if it were readily available. This points to a significant insight: consumers often want to do the right thing but are frustrated by a landscape that makes paying for content increasingly cumbersome.
Moreover, the technological advancements that facilitate quicker and cheaper streaming should have ideally bolstered legal consumption, but users are now confronting a reality where legitimate options seem less appealing.