Part 6/11:
Understanding the business models of these corporations sheds light on their incentives. Google earns primarily through advertising—selling user data to businesses to target ads effectively. Their goal is to maximize user engagement, collecting as much data as possible.
In contrast, Apple’s model differs significantly. Apple’s revenue depends largely on consumer trust—if users stop buying their products due to privacy issues, the company suffers financially. Consequently, Apple invests heavily in protecting user data, encrypting information and resisting efforts to access personal details. This difference in business models influences how each company approaches privacy.