Part 12/14:
Ohtani’s success has transcended national boundaries, igniting a new chapter where Japanese and American baseball now share a superstar. The 2023 World Baseball Classic's final was watched worldwide, with record-breaking viewership in both the U.S. and Japan. Over 42% of Japanese households tuned in—despite it being early morning—demonstrating the sport’s cultural significance.
His influence has led to increased MLB viewership and attendance among Japanese fans, as seen in stadiums filled with Ohtani jerseys, Japanese beer, and memorabilia. Major League Baseball’s executives openly admit that Ohtani is central to their international growth strategy, with efforts to replicate the global star’s appeal much like iconic soccer players such as Messi or Ronaldo.