Part 3/11:
However, Rich emphasizes that this "monoculture" is no longer achievable in the same way. Music was omnipresent; walking on a beach in the 1980s, it was nearly impossible not to hear Toto’s “Rosanna” or similar chart-toppers. Today, the shared experience has fragmented into niche audiences, with personalized playlists and streaming serving as the primary modes of consumption.