Part 10/12:
This perspective champions a more organic approach, where artists create meaningful content without the pressure of manufacturing virality. The speaker appreciates having full creative independence, contrasting it with the current industry climate where artists are essentially asked to be their own marketers.
Final Thoughts: The Future of Music Promotion
The controversy involving Halsey exemplifies broader issues within the modern music industry—an industry where success increasingly depends on social media algorithms rather than artistic quality or industry support. While platforms like TikTok can serve as powerful promotional tools, the current tendency toward manufactured virality raises concerns about authenticity and artistic integrity.